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In Part 4, we reached the point where you’ve used a lighting audit to help the customer narrow down options for a lighting retrofit. You could stop here and leave the customer feeling satisfied with your service. But why not leave the customer feeling delighted with your service, instead?
You can offer a “savings audit” for a small fee. If the job is big enough or you are trying to gain a foothold with this customer for more work later, at no charge. Some things this should include:
These audits usually tilt to LED, which also wins in several other areas. But it doesn’t win in all areas; focus on those areas that are most important to the customer.