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Summit Sales Office in Dubai Oasis of Activity

Summit Electric Supply’s new sales office in Dubai, United Arab Emirates, is off to a strong start. Customers have increased from five to as many as 25 since the office opened Feb. 1, said Abdul Hooda, vice president of export sales.

“We are making steady progress,” he said.

Hooda, based in Houston, estimates about five companies a month in the Dubai area are either ordering or inquiring about Summit products and services.

“We are seeing more business from our established customers than we used to as well,” Hooda said. “When you are in front of a customer, they remember you.”

Pat Lopez, the Summit sales associate there, is visiting companies three times a week in Dubai and the surrounding provinces that make up the United Arab Emirates.

How is he dealing with the culture shock? What culture shock?

“Dubai is very progressive, very pro-Western, and has a good business climate,” Hooda explained. “Even though the national language is Arabic, everybody speaks English.”