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The ElectricSmarts Network is an electrical industry media company, headquartered in Connecticut, that provides web-based marketing, e-learning and e-commerce services to thousands of contractors, distributors and manufacturers across the United States.
“The Smarty Award is presented each year to both manufacturers and distributors who have shown excellence in online marketing as demonstrated by their high accumulated numbers of content views, clickthrus and percentage of clickthrus,” explained Bill Floyd with ElectricSmarts.
The purpose is to recognize distributors that are helping to drive traffic to their manufacture-partner’s content, shortening the product buy cycles and building customer relationships.
Summit was one of only three distributors to receive the award this year.
“Our online efforts are a critical part of our overall marketing strategy,” said Sheila Hernandez, Summit’s vice president of marketing. “We’re pleased that the ElectricSmarts Network took notice of the Web traffic we’re receiving.”