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Appalachian Power, engaged in the generation, transmission and distribution of electric power, has announced that it is launching a series of energy efficiency incentive and rebate programs to help West Virginia residential and business customers offset rising electricity costs and become better consumers of energy. The SMART Lighting Program offers customers the opportunity to buy compact-fluorescent light bulbs at reduced prices. The program also offers discounts on other forms of smart lighting. For commercial and industrial customers, the Prescriptive Program is designed to generate energy savings for all commercial and industrial customers through the use of high efficiency lighting, HVAC and motors.