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OLED and LED lighting are both solid-state technologies and offer overlapping value propositions per market segment. They will therefore compete directly in many instances. LED lighting has come a long way and offers a better performance than OLEDs, and that at a lower cost. OLED lighting will therefore only gain market success if it clearly defines its unique selling points and carves out initial market niches. This report is divided into two parts: (a) technology and (b) market assessment. The value proposition of OLEDs for all market segments is critically analyzed.