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Research conducted by Hella in conjunction with Hamburg University in Germany determined that different colors had a significant impact on both driver and passenger emotions and comfort levels. Different colors have been found to provide a range of emotional responses from excitement to feelings of calm. RGB technology, which allows controlled blending to achieve a wide color spectrum, should prove to be popular in automotive interiors. Hella executives predict that the use of ambient LED lighting in North America will more than quadruple over the next five years.