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The commercial sector offers a significant growth opportunity for the demand response (DR) market. Commercial buildings account for a substantial amount of electricity consumption and represent a major underserved market. Pike Research forecasts that the number of commercial facilities participating in DR programs will rise from fewer than 600,000 in 2012 to more than 1.5 million sites by 2018. The market opportunity and technology issues for DR in commercial facilities are explored, and market drivers and inhibitors are examined.