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Electricity is a $360 billion per year market in the United States, with the vast majority of power sales still conducted through traditional regulated electric utilities. Despite the failure of deregulation to take hold throughout the industry, as was expected in the 1990s, the past decade has seen tremendous growth in competitive electricity procurement by commercial, industrial and institutional purchasers in 20 states and jurisdictions that allow retail access to open markets. This Pike Research report examines the critical role that electricity plays in commercial and industrial operations, explores the motivations for seeking non-utility and green power among a variety of business types, and identifies existing policies that promote competition.